Kelli Brady

We're Hiring! Strategist/Sr. Strategist

In this role, you’ll support the development of insight-rich brand strategies, frameworks, and stories for our clients facing a point of inflection.…


New client alert, Virtuwell

We're so happy to be working alongside our new clients at Virtuwell to identify opportunities for bringing affordable, straightforward &…


Roundpeg's Investigation Into Sustainability

Prompted by recent client questions and articles exploring the pandemic’s impact on Sustainability efforts (both positive and negative) Roundpeg set…


Congrats to Roundpeg client, Pet Valu, on recent IPO

Whenever a client brand strategy comes to life, it's always a proud moment at Roundpeg — but this one is especially sweet!   Over the last three…


The Underlying Motivations & Manifestations of Do-It-Yourself

In our most recent piece on the resurgence of do-it-yourself, we kicked around ideas on how the definition has expanded and what may be driving the…


Is the resurgence of DIY a reflection of something deeper?

With Americans spending a disproportionate amount of time in their homes as a result of COVID, DIY (do-it-yourself) spending has experienced a…


Roundpeg partners with Wink for Crystal Star rebrand

Our work with Crystal Star Nutritional Supplements revealed that when it comes to health, there’s an active population of people who are not only…


Roundpeg client, Securian Financial, partners with New York Times

Shout out to our friends at Securian Financial for a successful partnership with the NYTimes.com to humanize the tough conversations during…


New clients are in the house, welcome High West.

Cheers to our newest clients. 🥃 May we gain endless inspiration from these tasty spirits.