Change the status quo.
Roundpeg works with brands at a point-of-inflection to uncover new avenues for growth.
Focus on what matters.
A human-centered approach reveals opportunities to play a meaningful role in people’s lives.
Who should matter?
Focus on a mindset that drives brand preference
What matters to them?
Align experiences to meet or exceed expectations
Why will your brand matter?
Stand and deliver something uniquely worthwhile
How to activate what matters?
Connect with people’s wants, needs and motivations
Inspire clarity and conviction.
A rare mix of rigor and creativity aligns teams on setting a new course of action.
Positioning
strategy
Growth target
opportunities
Segmentation
and personas
Category value
propositions
Go-to-market
strategy
Consumer
landscapes
Target market
profiles
Portfolio
management
Journey
mapping
