Lisa Paschke

Partner, CEO

The team at Roundpeg would tell you Lisa is:

    • The get-shit-done, no-nonsense boss-lady
    • Part cheerleader, part driver, she builds us all up to be our best selves
    • Unwavering in her commitment to our clients’ success, both as individuals and organizations — if our ideas don’t meaningfully move the needle, they don’t move forward


With over 25 years of marketing experience spanning advertising agencies, corporate marketing and consulting roles, Lisa brings a unique understanding of the power brand can serve in driving business results. She brings an insider’s knowledge to the complexities and challenges of activating brand revitalizations in the real world.  Her category experience includes the retail, beauty, consumer packaged goods and service industries.