Hannah Botsford

Senior Strategist

The team at roundpeg would tell you Hannah:

    • Pushes beyond obvious answers and continues to reinvent the ways roundpeg thinks differently.
    • Despite her small stature, she’s a formidable force who derives her quiet confidence from an endless curiosity and a tireless work ethic.
    • Has a thoughtful and inquisitive approach which results in juicy consumer questions and rich learning, making the fruits of our work more interesting, compelling, and meaningful.

 

A believer in balance, Hannah’s clear curiosity about consumer motivations and her impulse to drive results fuels her desire to help companies build brands that genuinely connect to consumers’ lives. By leveraging a balance of quantitative data and qualitative insights, and collaborating through equal parts listening and sharing, she helps others see a new point of view. As a strategist so far, she’s worked on brands across retail, CPG, and financial services.