Uncategorized

The Underlying Motivations & Manifestations of Do-It-Yourself

In our most recent piece on the resurgence of do-it-yourself, we kicked around ideas on how the definition has expanded and what may be driving the…


Is the resurgence of DIY a reflection of something deeper?

With Americans spending a disproportionate amount of time in their homes as a result of COVID, DIY (do-it-yourself) spending has experienced a…


Brand purpose in 2020 and beyond

Earlier in this Covid-Summer, Roundpeg Consulting, LLC and our friends at DISTILL hosted a panel with leaders of change to discuss ‘Finding…