Uncategorized

Roundpeg HQ just got an upgrade

Roundpeg HQ just got an upgrade — thanks to a talented MCAD grad, Anh Tran!   Anh recommended reviving the dream behind the original design for…


Unlocking Opportunity in the Convergence of Health & Tech

Headlines made us curious… What are the underlying human motivations, aspirations, aptitudes and predispositions at the intersection of…


2024 Brand Strategy Summer Internship

The program   In this role, you’ll support the development of insight-rich brand strategies, frameworks, and stories for our clients facing a…


Impact of Restarting Student Loan Repayments

"It's time to discern signal from noise." — DISTILL   You'll be seeing lots of headlines about student loan repayment over the coming months.…


We're Hiring! Strategist/Sr. Strategist

In this role, you’ll support the development of insight-rich brand strategies, frameworks, and stories for our clients facing a point of inflection.…


New client alert, Virtuwell

We're so happy to be working alongside our new clients at Virtuwell to identify opportunities for bringing affordable, straightforward &…


The Underlying Motivations & Manifestations of Do-It-Yourself

In our most recent piece on the resurgence of do-it-yourself, we kicked around ideas on how the definition has expanded and what may be driving the…


Is the resurgence of DIY a reflection of something deeper?

With Americans spending a disproportionate amount of time in their homes as a result of COVID, DIY (do-it-yourself) spending has experienced a…


Brand purpose in 2020 and beyond

Earlier in this Covid-Summer, Roundpeg Consulting, LLC and our friends at DISTILL hosted a panel with leaders of change to discuss ‘Finding…