Reflections

The Underlying Motivations & Manifestations of Do-It-Yourself

In our most recent piece on the resurgence of do-it-yourself, we kicked around ideas on how the definition has expanded and what may be driving the…


Is the resurgence of DIY a reflection of something deeper?

With Americans spending a disproportionate amount of time in their homes as a result of COVID, DIY (do-it-yourself) spending has experienced a…


So, you want to build a brand community?

Five questions to ask before you commit Recently, we had an opportunity to engage with a DIY retailer on a community-building project. As part of…


How to revitalize a brand

So excited to share this recent media coverage.  Brand revitalization has always been our passion.…


Five Things We Learned in 2017

Happy New Year! As we dive into 2018, we wanted to take a moment to thank all of the amazing humans we had the privilege of learning from this last…