Strategy School: The New Retail Experience Equation

During 2020, consumers experienced a seismic change in their relationship with time, transforming the existing “live to work” ethic into a schedule more focused on balance. As a result, consumers have embraced a more intentional way of living, focusing more on the moments that add value to their world.

 

Knowing that consumers are looking to both save time and have enriching experiences, Michael and Roundpeg highlighted a new dilemma brands are facing: should they provide consumers with an efficient, if transactional, experience? Or something more meaningful?

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