Is the resurgence of DIY a reflection of something deeper?

With Americans spending a disproportionate amount of time in their homes as a result of COVID, DIY (do-it-yourself) spending has experienced a remarkable boom over the past year. But ‘DIY’ encompasses much more than the billions spent on home improvement alone. In fact, we’ve begun to wonder if the past year’s political drama, social unrest and economic instability — on top of a global pandemic, may have sparked a deeper emotional need to assert some control in the face of a seemingly out-of-control time.

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