Roundpeg client, Wilco, opens new Petaluma store

Covid has deepened American’s appreciation, engagement and investment in home, pet and garden — creating a boon for the DIY category and supporting exciting new growth for client’s like our friends at Wilco.


What’s more, at Roundpeg Consulting, we believe consumer’s motives for DIY now run much deeper than simply doing a ‘project’ — creating new opportunities for DIY brands to not only fulfill demand but also connect with consumers on a more emotional level.

Wilco opens new Petaluma store