Five Things We Learned in 2017
Happy New Year! As we dive into 2018, we wanted to take a moment to thank all of the amazing humans we had the privilege of learning from this last year. From our passionate, game-changing clients to consumers across the country, we’ve engaged with so many interesting people.
Here’s a few of our takeaways from 2017. We hope you enjoy.
- Perseverance and progress are in vogue. Whether its their homes, financial well-being or personal health, people are less concerned about “getting ahead” or keeping up appearances. Doing a little better every day trumps being the best.
- Finding calm in the storm starts from the inside. Uncertainty and unpredictability have become the norm. Instead of recoiling people are searching out human connections — outlets for self-expression, opportunities to grow with others, to be a positive change.
- The chase for millennials goes on. It’s hard to find a client that isn’t concerned about millennials. But the enlightened ones are beginning to recognize that just like any other demographic, millennials are a diverse group of people with a wide range of beliefs. Chasing a generation is fool’s gold. Lock into a mindset to win.
- Amazon isn’t killing your brand. The Amazon effect has many companies chasing convenience and price, relegating brand to the passenger seat. Yet consumers profess a desire for strong brands that deliver an authentic experience, have a clear POV and align with their values. Brand still matters.
- Organizations are desperate for transformational ideas, but are built to kill them. Many clients are recognizing that the status quo is no longer enough. But just because they want game-changing ideas doesn’t mean they’re ready for them. It takes a strong client team to push through to execution and not let opportunity languish.
Now on to 2018!